Punch above your weight with a direct mail/email combo

Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...
Overflowing garbage presents an opportunity

Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece...
The art of the micro marketing pitch

The art of the micro marketing pitch

  When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good...
5 must haves on your next direct mail piece

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as...
Reduce the cost of direct mail up to 70%

Reduce the cost of direct mail up to 70%

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every...