Reduce the cost of direct mail up to 70%

Reduce the cost of direct mail up to 70%

Many people think that direct mail is expensive, and it can be. But it doesn’t have to be that way. You can reduce the cost of direct mail by as much as 70 percent by using an innovative program from the U.S. Postal Service called Every Door Direct Mail (EDDM). Every...
8 Clever Ways to Integrate Direct Mail with the Web

8 Clever Ways to Integrate Direct Mail with the Web

  Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online...
6 ways to knock your direct mail messages out of the park

6 ways to knock your direct mail messages out of the park

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero....
Direct mail and email – like spaghetti and meatballs

Direct mail and email – like spaghetti and meatballs

  When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and...
Supercharge your inbound marketing

Supercharge your inbound marketing

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination...