It’s time to clean your customer database

It’s time to clean your customer database

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem:Your mailing...
Demystifying direct mail classifications

Demystifying direct mail classifications

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and...
Punch above your weight with a direct mail/email combo

Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...
Overflowing garbage presents an opportunity

Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece...
The art of the micro marketing pitch

The art of the micro marketing pitch

  When you’re faced with a small space, it’s tough to convey a big message! Postcards, brochures and flyers need to say a lot in a very small amount of real estate: you need to perfect your micro marketing pitch to get it across clearly and concisely. The good...