Printing: Version 5.0

You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you thought about upgrading your print marketing? For years,...

We have New Friends!

We’ve got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage customers. At some point in history...

5 techniques for an effective ‘call to action’

Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success...

It’s all about choice

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we...