Benefit from Integrating your Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive...

Three Key Ingredients to Effective Direct Mail

To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds,...

Ways to Measure Marketing Effectiveness (Marketing ROI)

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper,...

Direct Mail Makes an Impact on Generation Y

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as...