Direct Mail Makes an Impact on Generation Y

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as...

5 Reasons Print Is Making a Comeback in 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension...

Achieve Marketing Success Through Measurement

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign worked and which didn’t. If you don’t know what is most effective, you...

Using personalization to deliver your brand’s message

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want...