Managing data as well as keeping it organized and up-to-date can be among the toughest challenges of marketing. That’s where Heritage shines!
We’ll help you get more impact from your data through flexible database management, highly-targeted direct mail campaigns and data cleansing services. Data is the lifeblood of all successful marketing programs. We can also help you find lists of prospects that match the profile of your most profitable customers.
Targeting is the key to marketing success
The entire point of database marketing is to direct messaging toward the groups that are most receptive to your message. We can segment and organize your data based on any number of factors, including purchase history, buying intent, demographic aspects and geographic criteria. When it’s all said and done, we’ll guide you toward sending highly targeted marketing campaigns that get better results.