eAchieve is a successful online-based K-12 public school that was interested in driving increased admissions prior to the Fall enrollment period. Heritage DIRECT developed a comprehensive direct mail program with messaging that amplified the value proposition of “Parental Choice,” a hot topic at that time. We also provided complete data analysis, list selection, creative and messaging plus print and mailing services. To say the results were successful is an understatement. The response was overwhelming and eAchieve maximized its enrollment for that year.
Saint John's On The Lake
The challenges of marketing a luxury senior living facility are many, but recruiting new high net-worth prospective residents during a pandemic proved to be a quandary. Saint John's On The Lake turned to Heritage DIRECT to develop creative and messaging plus list acquisition and print and mail services to tap into the Milwaukee and Illinois markets.
Featuring the incredible views and extensive amenities helped Saint John's On The Lake to secure many personal tours. Once a prospect has toured, they usually choose Saint John's On The Lake — luxury living at its best!
Wisconsin Lutheran Christian Family Solutions (WLCFS)
Sometimes the combination of a booklet, donation card and tri-fold brochure are all that it takes to stimulate donors to give. Wisconsin Lutheran Christian Family Solutions (WLCFS) helps bring counseling and mental health assistance into the homes of needy families. Heritage DIRECT created the messaging for its successful “10,000 Hours” fundraising program and then designed and executed a multi-faceted direct mail program to support it. The key to the program’s success was using more than a single communication piece to connect with prospective donors.
GFL Environmental, Inc is a leading provider of diversified environmental solutions expanding beyond residential collection services. Its goal was to break into the construction dumpster business and began offering near-immediate, same-day, on-site dumpster delivery. Heritage DIRECT compiled a list of construction companies and developed creative that was designed to introduce and kick-start this new service. The result was a turnkey program that generated numerous leads for GFL, the company “with the bright green trucks.”
Stringer Cellars is a family-owned boutique winery. As the basis for a Christmas promotion, we were asked us to develop a classy invitation-style direct mail piece to sell their wine direct to people with the last name of Stringer. We developed a consumer list of "fellow Stringers" to receive the mailing for a wine having their own name on the bottle as well as the complete creative package. Success was accomplished by the caseloads that left the warehouse destined for other Stringers across the nation!
Gardner Products makes and sells pest control devices and systems to large commercial users or chain exterminators, primarily through distributors. They are consistently developing new products and use direct mail to stimulate sales for their distributors.
This multi-purpose bi-fold postcard was designed to promote price discounts to Gardner customers via specific distributor partners (in this example, Target Specialty Products) along with a free glueboard offer to initiate interaction. Gardner also introduced their new CEOS72 model trap at the same time.
Breaking the standard rule of “one message, one offer” direct mail, this multi-message mailing was successful driving orders to their distributor partner because of the FREE glueboard hook and the compelling savings.
The Central Line is a magazine produced by the Professional Ski Instructors of America and the American Association of Snowboard Instructors. It’s focused on adaptive skiing and is published five times a year. Content is provided by members of the associations. We built a brand and design direction for the magazine and created a process to produce the magazine efficiently, organizing content provided by their members. We design each issue and handle printing and mailing it to PSIA and AASI members.
Johnson Fitness sells exercise equipment throughout the United States. As part of its efforts to drive prospects to its retail locations, the client added direct mail to its marketing mix. We were asked to provide concepts and designs for postcards that elevated the look of the Johnson Fitness brand while working within its existing brand guidelines. We designed a series of postcards that display its variable store locations, provided direction on the design of a landing page for this campaign and helped the client source data lists, resulting in response equal to or better than other channels.