Taking Direct Mail Personalization To New Heights

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables...

A Variable Data Printing Story – IFS

IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand what IFS...

Using personalization to deliver your brand’s message

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want...