Using coatings to stand out
What separates basic collateral pieces from those that capture your attention? More often than not, it’s a creative combination of design, paper and coating that makes the difference. A coating continues to be one of the best ways of protecting your printed pieces....
Direct mail and email – like spaghetti and meatballs
When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and...
5 reasons to fall back in love with print marketing
In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the...
Will Santa ditch the red suit this holiday for something more “trendy”? Pantone’s Color of the Year Announced!
So, who is ready to paint the town Marsala in 2015? Pantone has announced their Color of the Year – and it’s pretty darn fabulous. This wine-red hue has already been the buzz of internet chit-chat for the past 48 hours. Articles on decorating with marsala,...