How can your organization benefit from a web-to-print storefront?
Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing,...
How to improve your direct mail calls to action
If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your...
How personalized mailers can boost your fundraising efforts
If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and...
How to reach millennials with direct mail
Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research...
Grow your direct marketing mail list
If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and...Trending
- Database Management, Direct Mail, Marketing A strategic approach to building your mailing list
How can you use purchased mailing lists in a more strategic way to deliver...
- Direct Mail, Integrated Print 8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: we...
- Creative Design 10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don't know about you — but print advertisements are still some of my favo...
