How to improve your direct mail calls to action

How to improve your direct mail calls to action

If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your...
How to reach millennials with direct mail

How to reach millennials with direct mail

Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research...
Grow your direct marketing mail list

Grow your direct marketing mail list

If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and...
It’s time to clean your customer database

It’s time to clean your customer database

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem:Your mailing...