How to improve your direct mail calls to action
If your last direct mail campaign was ignored by your target audience, one likely cause may be a weak call to action (CTA). If it isn’t compelling and doesn’t provide them with an immediate benefit, they will ignore it. CTAs are the brief statements that tell your...
How personalized mailers can boost your fundraising efforts
If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and...
How to reach millennials with direct mail
Millennials are the first truly “digital native” generation. They’ve never known a world without digital technology and have fully embraced it in all aspects of their lives. So, it’s easy to assume that they ignore direct mail marketing. But, according to research...
Grow your direct marketing mail list
If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and...
It’s time to clean your customer database
Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem:Your mailing...Trending
- Direct Mail, Integrated Print 8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: we...
- Creative Design, Direct Mail Grow Your Business AND Flowers with “Seed Paper”
You want to send out an unforgettable marketing piece for your business. Bu...
