


Don’t overlook the impact of variable data printing
If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and...
Punch above your weight with a direct mail/email combo
Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...
Flyers that command attention
Many marketers want to bring attention to their online campaigns, but give the offline components the cold shoulder. By doing so, they’re missing a valuable opportunity to command the attention of prospective buyers and convey their messages in a memorable way. Here...
Make a big splash with a unique envelope treatment and get NOTICED!
Creative envelope treatments are a perfect opportunity to differentiate your direct mail pieces and grab your audience’s attention. Yet many marketers squander it by sending out mailers that don’t even leave a ripple as they land in your mailbox. Yawn… Circular...