How to command attention with dimensional mailers
As the economy starts to come back to life, most businesses are ramping up their marketing to remind their target audiences about their products, services and solutions. But because so many companies are competing for attention, most marketing messages will get lost...
How to move forward and keep on the rebound
In the age of COVID-19 (the coronavirus), you have two choices: You can hit the “PAUSE” button on your business, cutting back on your sales and marketing efforts because of the uncertainty all around you. Or you can move confidently to strengthen your branding,...
A strategic approach to building your mailing list
Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing,...
Direct mail meets technology for huge success
When a local digital marketing agency decided to expand their marketing efforts to attract new clients, they needed a breakthrough approach that would generate high visibility within their target market, higher-educational institutions. They found extraordinary...
How to prepare your full-color print-ready files
Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your...Trending
- Marketing The power of a promise
Promises are powerful things. They inspire us. They fill us with ho...
- Direct Mail, Integrated Print 8 Clever Ways to Integrate Direct Mail with the Web
Today, many companies are obsessed with digital marketing: we...
- Creative Design 10 Brilliant Print Marketing Ads You Can’t Help But Stare At
I don't know about you — but print advertisements are still some of my favo...
