10 Holiday Gift Ideas for Your Clients

The holidays are upon us! Even though we should show our clients appreciation all year long, showing a little extra love during the holidays is a fantastic gesture. But what if your office-elves are busy with other end-of-year projects, leaving them little time to...

8 Effective Print-Marketing Tools for NONPROFITS

What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to easily and instantaneously share your...

Think BIG. Think BROAD. Get results.

Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a...