A strategic approach to building your mailing list

A strategic approach to building your mailing list

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing,...
Direct mail meets technology for huge success

Direct mail meets technology for huge success

When a local digital marketing agency decided to expand their marketing efforts to attract new clients, they needed a breakthrough approach that would generate high visibility within their target market, higher-educational institutions. They found extraordinary...
How to prepare your full-color print-ready files

How to prepare your full-color print-ready files

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your...
How Wildeck saves money with print on demand

How Wildeck saves money with print on demand

Offset printing usually requires a minimum run to be cost-effective. This often results in manufacturers having far more literature than they need, and higher printing costs than they would prefer. Until recently, this was the case for Wildeck, the largest U.S....
Don’t overlook the impact of variable data printing

Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and...
Punch above your weight with a direct mail/email combo

Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...