Demystifying direct mail classifications

Demystifying direct mail classifications

One of the most common questions we get from our clients is about direct mail classifications: What are they, and which one is best for my mailing? In this article, we’ll give you a high-level overview of the four main types, their pricing and delivery timetables and...
Don’t overlook the impact of variable data printing

Don’t overlook the impact of variable data printing

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and...
Punch above your weight with a direct mail/email combo

Punch above your weight with a direct mail/email combo

Direct mail and email can accomplish much more together than they can separately, thanks to their unique combination of strengths – like a skilled boxer, mixing up jabs with a devastating right hook. We’ve written extensively (here and here) about the unbeatable...
Overflowing garbage presents an opportunity

Overflowing garbage presents an opportunity

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece...
5 must haves on your next direct mail piece

5 must haves on your next direct mail piece

Direct mail is (hands down!) one of the most effective methods for reaching your customers. For some of us, this is great news. For others, not so much. For example, your sales team may absolutely dread direct mail campaigns. Why? Because they’re seen as...