How to avoid common prepress blunders

How to avoid common prepress blunders

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to detail. But mistakes – such as...
Taking Direct Mail Personalization To New Heights

Taking Direct Mail Personalization To New Heights

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables...
Bank Money Every Year… Clean Your Customer List

Bank Money Every Year… Clean Your Customer List

It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a...

Testing – the Most Effective Tool for Database Marketing

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each...

Data Mining – An Important Tool for Any Company

In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with...