target audience

How to Use Data to Reach Your Target Audience

Data development: How to use data to reach your target audience

By Heritage Printing / October 9, 2023

High-quality data is critical to the success of your marketing campaigns and your organization. It enables you to target, reach, and influence your ideal potential customers with laser-like accuracy. It empowers you to convert more of them into customers, donors, members, and students.  Trying to do business without accurate and complete data is like shooting…

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Niche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold

By Robert Wendt / April 11, 2013

Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those who like THIS vs. those who like THAT leads to increased sales. The days of sending out one “umbrella” message are…

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