retail
For retail stores, your point-of-purchase (POP) is your last moment to foster impulse purchases, drive sales, and remind customers of that “one more thing they need.” Long in play in retail spaces, today’s impactful retail point-of-purchase displays require strategic planning, creative design, and an understanding of consumer behavior. When done right, POP and floor displays…
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What’s the best way to use direct mail to attract new prospects to your business? It depends on the nature of your business. If your target audience is based on a certain demographic, industry or job title, purchasing a list can help you reach a highly targeted audience with laser-like precision. But if your ideal…
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