response rate
During the whirlwind of change that has affected businesses, educational institutions, non-profits and consumers during the last two years, e-commerce has boomed. As many activities have moved online during the pandemic, you may have expected direct mail to languish. But the opposite has happened: It’s booming like never before! Here are three statistics you can’t…
Read MoreNeed to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…
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