PURL

5 Reasons Print Is Making a Comeback in 2012

By Robert Wendt / February 28, 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift        Studies show…

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We Won an Excellence Award!

By Robert Wendt / April 21, 2011

Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems. The “Kiss the high cost of packaging goodbye” campaign was a huge success for Sharp Packaging and generated exceptional response rates. The campaign was designed…

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It’s all about choice

By Robert Wendt / November 30, 2010

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…

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