printing

Forward Thinking Social WebPrint 1200x628

How can your organization benefit from a web-to-print storefront?

By Heritage Printing / December 2, 2019

Printing usually requires a minimum run to be cost-effective. This often results in companies having far more literature than they need, and higher printing costs than they would prefer. The solution is a customized web-to-print storefront from Heritage Printing, which enables organizations to make the most of print-on-demand. Here’s what that means: They can print…

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Forward Thinking PrepressBlunder 1200x628 1

How to avoid common prepress blunders

By Heritage Printing / June 4, 2019

Your printed materials – brochures, catalogs, direct mailers, postcards and more – are the physical ambassadors of your brand. When they’re flawless, they speak to your organization’s exceptional commitment to quality and attention to detail. But mistakes – such as typographical or grammatical errors or botched images and bleeds – reflect poorly on your company’s…

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Testimonial Derse

Heritage “displays” exceptional responsiveness to Derse

By Robert Wendt / April 28, 2017

When Derse, a full-service face-to-face marketing agency that builds trade show exhibits, events and environments for top brands across the globe, received a request for proposal from a major automaker, it pulled out all of the stops and designed a powerful, perfect bound “technical response booklet” along with a coil-bound creative portfolio to help them…

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Fall In Love With Print Marketing

5 reasons to fall back in love with print marketing

By Robert Wendt / October 10, 2016

In a world that has become obsessed with digital communications, many marketers view print as a quaint relic of the past that has little or no relevance. Most businesses have overwhelmingly moved their marketing budgets to digital, because it seems to be where all the eyeballs and ears are focused. But smart marketers are still…

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BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
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5 Reasons Print Is Making a Comeback in 2012

By Robert Wendt / February 28, 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift        Studies show…

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Print Drives Sales Both On- and Off-Line

By Robert Wendt / June 9, 2011

Print is powerful and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting and highly personalized. It can reinforce your brand’s message, introduce new products or services and drive traffic to your website. From…

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A Variable Data Printing Story – IFS

By Robert Wendt / May 5, 2011

IFS is a public company founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended Enterprise Resource Planning (ERP) suite built on Service-Oriented Architecture (SOA) technology. And even if you don’t understand what IFS does, it’s easy to see that they are invested in working on direct mail pieces that work best for…

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Using personalization to deliver your brand’s message

By Robert Wendt / February 3, 2011

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…

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What Are Your Duplicate Records Costing You?

By Robert Wendt / January 7, 2011

Making a small effort to clean-up your database now will pay-off in a big way later. If you look carefully at your customer database, you will most likely find a high number of duplicates. Creating duplicates is easy and often happens when a customer contacts or orders from you more than once. Enter the human…

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