When you want to get a job done, you often need more than just one tool and they have to be the right tools that work together. The same is true of marketing. One marketing tool may not be enough to get the results you want. Spaghetti without meatballs and sauce leaves a lot to be desired. On its own,…Read More
Marketing as having two foundation stones. The first is brand marketing: developing strategies and messages that build value for our product or service by influencing the way people think and feel about them. The second foundation stone occurs when we ask for the order by presenting and discussing a price. That’s the “direct” part of…Read More
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