personalized urls

6 unique ways to measure direct mail effectiveness

(including a few you may not be aware of)

By Heritage Printing / February 1, 2022

Almost everyone knows that there are multiple metrics you can use to evaluate the impact of digital marketing. But how do you measure direct mail effectiveness? Tracking the performance of direct mail takes a little planning and a touch of cleverness, but it CAN be done. Here are six unique ways you can measure your…

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How PURLs Improve Your Response Rates

By Robert Wendt / June 4, 2013

Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because of a printed message. When you combine print media with PURLs — personalized URLs — you’re giving your…

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