personalization

Direct mail for sales enablement

7 ways to use direct mail for sales enablement 

By Heritage Printing / March 16, 2022

Direct mail is highly regarded as a marketing tool for creating brand awareness. But   have you considered direct mail for sales? Whether you’re selling a product or service, fundraising, or recruiting, direct mail is the savvy salesperson’s secret weapon. Why is direct mail such a powerful sales enablement tool? Because direct mail creates a…

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Forward Thinking VariableData 1200x628

Don’t overlook the impact of variable data printing

By Heritage Printing / March 1, 2019

If you’re not doing variable data printing, you’re missing out on a huge opportunity to command the attention of your customers and prospects. Personalized marketing can drive a significant improvement in your revenue, brand loyalty, and customer acquisition and retention. With more messages fighting for your ideal customer’s limited attention, targeting the right message to…

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Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

By Robert Wendt / October 24, 2017

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…

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