messaging

How to use multi-channel targeting in direct mail campaigns

How to use multi-channel targeting to improve the effectiveness of your direct mail campaigns

By Heritage Printing / April 14, 2022

Do you ever wish that your direct mail campaigns generated a bigger impact? One powerful way to increase their effectiveness is to use targeted data to communicate with your ideal customers – online and offline.  Using multiple channels to reach them, including print, email and digital ads, can help you significantly increase response rates, improve…

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How To Win Business With A Unique Value Proposition Plus Effective Messaging And Design

Win over your prospects with powerful messaging and design

By Heritage Printing / December 3, 2020

What is your unique value proposition? What do you offer to your customers that no competitor can match? How do you develop powerful messaging and design that encapsulates this position in a clear and compelling form to help you win more business? A value proposition compellingly defines the key reason why your company is the…

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