marketing strategy

Selecting The Best Marketing Distribution Channels For Your Messages

Select the Best Marketing Distribution Channels for Your Messages

By Heritage Printing / October 6, 2021

If your audience doesn’t receive your message, it won’t matter how informative, witty or motivating it is. Selecting the right channels for your message is as crucial as crafting the right message itself. Otherwise, it’s like you’re shooting in the dark, hoping to hit a target you can’t even see.  To get your marketing messages…

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Solid Foundation For Customer Alignment

Marketing strategy and planning: A solid foundation for customer engagement

By Heritage Printing / February 24, 2021

Without question, effective planning is the foundation of marketing and sales success. It can help you craft perfect campaigns that break through the clutter and make an impact on your target audience.  But where should you begin? At Heritage, it’s our goal to help you cut through the complexity of marketing strategy and planning so…

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Focus Your Messages On The Right Communication Channels

Focus your messages on the right communication channels

By Heritage Printing / January 6, 2021

How do you decide on the best marketing communication channels to reach your audience? You’ve refined your message and focused it with laser-like sharpness on the needs of your ideal prospects. You’ve incorporated strong branding that captures your identity. You’ve created a clear and compelling call to action. Now you need to deliver the perfect…

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High Tech Firm Wins With Low Tech Direct Mail

Direct mail meets technology for huge success

By Heritage Printing / February 3, 2020

When a local digital marketing agency decided to expand their marketing o efforts to attract new clients, they needed a breakthrough approach to generate high visibility within their target market. They found extraordinary success with direct mail.

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8 Effective Print-Marketing Tools for NONPROFITS

By Tina Deprez / November 20, 2013

What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to easily and instantaneously share your organization’s message. But what about the people who don’t participate in social media? Those who spend…

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Think BIG. Think BROAD. Get results.

By Robert Wendt / May 14, 2013

Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a postcard, there was…

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