marketing

Covid 19 Business Strategy

How to move forward and keep on the rebound

By Heritage Printing / April 27, 2020

The nuances of how you communicate with your audiences during the coronavirus pandemic must change. People are worried. Instead of trying to hard-sell them, it’s time to humanize your communications with them.

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8 Effective Print-Marketing Tools for NONPROFITS

By Tina Deprez / November 20, 2013

What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to easily and instantaneously share your organization’s message. But what about the people who don’t participate in social media? Those who spend…

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5 Reasons to Fall in Love with Print Marketing

By Tina Deprez / November 7, 2013

Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world filled with iPhones, tablets, and advanced technology, your customers are easily distracted. Businesses have been shifting marketing efforts to the web,…

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BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
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Want to get your next direct mailer opened?

By Robert Wendt / October 30, 2012

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…

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Content Marketing 101: How to Build Your Business with Content

By Robert Wendt / June 26, 2012

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…

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Benefit from Integrating your Marketing Communications

By Robert Wendt / June 5, 2012

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps…

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Three Key Ingredients to Effective Direct Mail

By Robert Wendt / May 21, 2012

To be effective, direct mail requires the careful combination of three key ingredients: the right audience, the right message, and strong, complementary creative. Unfortunately, many marketers get taken in by the glitz and glamour of creative design—the colors, folds, and converted envelopes—and forget just how crucial data and messaging are to coming out on top.…

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Ways to Measure Marketing Effectiveness (Marketing ROI)

By Robert Wendt / May 2, 2012

There are several ways to measure the effectiveness of your marketing efforts. The key is to build a tracking mechanism into each marketing tactic before it is deployed. In order to respond to your Call to Action (e.g., discount, coupon, brochure, white paper, consultation, etc.) the respondent must provide a valid campaign code which is…

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Social Media is not a Comprehensive Marketing Plan

By Robert Wendt / March 27, 2012

Go ahead and admit it. As marketers, we’ve all heard that ridiculous statement spoken at least once – for others, much too often. We have even heard it spoken by the CEO or CFO in leadership meetings. You know what I’m referring to: the statement that sends shivers down the spines of all marketers. What…

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