list aggregator

Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.