sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

By Heritage Printing / July 11, 2022

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers…

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Paper – A responsible choice

By Robert Wendt / December 14, 2010

We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly sustainable products we have. For every tree that is harvested, several more are replanted. And as young trees grow, they absorb…

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