engagement

8 Clever Ways

8 Clever Ways to Integrate Direct Mail with the Web

By Robert Wendt / January 9, 2017

Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…

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