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Niche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold

By Robert Wendt / April 11, 2013

Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those who like THIS vs. those who like THAT leads to increased sales. The days of sending out one “umbrella” message are…

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