direct marketing

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Grow your direct marketing mail list

By Heritage Printing / August 6, 2019

If your company doesn’t have a strong, focused direct marketing mail list, it’s like getting your car stuck in deep mud. You push on its accelerator, but the wheels just spin, throwing muck everywhere. The key to getting unstuck is to grow your target audience and level up your direct marketing efforts. One of the…

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Overflowing Garbage

Overflowing garbage presents an opportunity

By Heritage Printing / October 23, 2018

It can be difficult to reach your customers and prospects using email when their inboxes are overflowing with garbage. Think about it: How much email do you get every day and how much direct mail do you get every day? Often a strikingly designed, quality print piece can generate greater brand visibility than the best…

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8 Clever Ways

8 Clever Ways to Integrate Direct Mail with the Web

By Robert Wendt / January 9, 2017

Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…

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Knockout Directmail

6 ways to knock your direct mail messages out of the park

By Robert Wendt / December 5, 2016

It’s a familiar, yet distressing scenario: Pouring your heart and soul into what you think is a killer direct mail piece – sending it out and expecting new leads and business to just start flooding in. Instead, the only sound you hear is crickets… No reaction. Zero. Zip. Nada. What happened? Was it really that bad? You can try to…

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Supercharged

Supercharge your inbound marketing

By Robert Wendt / September 6, 2016

In  2016, print is enjoying a remarkable resurgence. Why? Because marketers are discovering that in today’s overwhelmingly Digital Age, well-designed print pieces have the power to cut through the clutter, command attention and drive people to the web. The combination of print and digital can be the one-two punch that supercharges your marketing. Although some…

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