direct mail personalization

Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

By Robert Wendt / October 24, 2017

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…

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