direct mail campaign
Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate leads and sales. Unsurprisingly, these “blanket” campaigns deliver disappointing results. Why? These low-quality lists are a big factor. Building direct mailing lists…
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How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.
Read MoreAre you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…
Read MoreLast week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a postcard, there was…
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