direct mail campaign

Mailing List Strategies

A strategic approach to building your mailing list

By Heritage Printing / March 6, 2020

How can you use purchased mailing lists in a more strategic way to deliver more leads and sales? Here are some proven strategies you can use to increase the effectiveness of your sales and marketing now.

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4 Ways to Integrate Direct Mail with the Web

By Robert Wendt / January 30, 2014

Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target audience. Direct mail has proven itself extremely effective. A creative and interesting direct mail piece will break through all the marketing clutter and…

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Think BIG. Think BROAD. Get results.

By Robert Wendt / May 14, 2013

Last week a new client called me to put together a direct mail postcard. They wanted to promote their rehab / physical therapy services to senior citizens who have fallen and need to get back up on their feet (so to speak). When I asked them WHY they wanted to do a postcard, there was…

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