digital printing

Print Ready Files: CMYK Vs PMS

How to prepare your full-color print-ready files

By Heritage Printing / January 6, 2020

Color is a big part of what makes your brand unique. That’s why accurate, consistent color reproduction of your printed pieces is a must. A basic understanding of the two types of color systems – PMS and CMYK – can help you present a consistent brand image to your customers and prospects. CMYK With CMYK,…

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Printing: Version 5.0

By Tina Deprez / November 13, 2013

You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you thought about upgrading your print marketing? For years, the reigning thought in the print industry was that ink on paper was…

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We have New Friends!

By Robert Wendt / September 6, 2012

We’ve got exciting news! Two of your favorite digital marketing companies have joined forces. Cultivate Communications has merged with Data Dog Marketing. Cultivate was launched 2 years ago as a marketing source for Heritage customers. At some point in history gin met with tonic, peanut butter joined jelly, Lennon merged with McCartney. Today Cultivate Communications…

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5 techniques for an effective ‘call to action’

By Robert Wendt / March 13, 2012

Every direct mail piece should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? A call to action provides… Focus to your site A way to measure your pieces success Direction to your users How…

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It’s all about choice

By Robert Wendt / November 30, 2010

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…

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