digital messaging

sustainability smackdown Digital messaging vs. direct mail

Sustainability smackdown: Digital messaging vs. direct mail

By Heritage Printing / July 11, 2022

Which is better for the environment – direct mail or digital marketing messages? There’s a common perception that direct mail, which is a paper-based medium, isn’t as sustainable as digital media, which uses electrons to speed your messages via the internet to your target audience.  Actually, the opposite is true. Let’s peel back the layers…

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