database cleansing

Clean Your Customer Database

It’s time to clean your customer database

By Heritage Printing / July 8, 2019

Imagine this scenario: You’ve spent countless hours creating a direct mail piece with a brilliant design and persuasive messaging. Real “knock ‘em dead” stuff! But when you send your mailing list to your printer, they inform you that there’s a problem: Your mailing list sucks. This happens more often than you may realize. When you…

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FT Blog CleanList

Bank Money Every Year… Clean Your Customer List

By Robert Wendt / September 25, 2017

It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…

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