Customer list

Direct Mail New Heights

Taking Direct Mail Personalization To New Heights

By Robert Wendt / October 24, 2017

Designing a direct mail piece and sending it to your entire mail list will never be as effective as personalizing your message to each of your segment’s needs. If you’re not segmenting your customer lists in your direct mail programs, you should be. Doing so enables you to mail different versions of your direct mail…

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FT Blog CleanList

Bank Money Every Year… Clean Your Customer List

By Robert Wendt / September 25, 2017

It’s easy to bank some money every year… clean your customer list! Customer lists tend to age quickly. An average of 20% of business people change jobs each year, and 1 out of 6 families move in any given year. If you don’t update your customer lists on a regular basis, you are wasting postage…

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