buyer psychology

The Power Of An Effective Database

The power of an effective database: How to build a laser-focused database

By Heritage Printing / October 20, 2020

Do you REALLY know your customer? Marketing is no longer a game of throwing ideas at the wall and hoping something sticks. With so many channels from social media to email to direct mail, marketing requires expertise and a targeted, data-driven approach. It all begins with defining and getting to know your ideal customer. A…

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