branding
Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated marketing: combining direct mail with your digital marketing campaign. Using a combination of online and offline channels reaches a broader audience in a new way. It…
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When it comes to rebranding your company, your starting point matters – a lot. If you choose wisely, the process of creating a new identity should proceed smoothly. If you choose the wrong starting point, however, you can run into many unexpected challenges. A case in point is selecting colors to represent your brand. Here’s…
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Today, many companies are obsessed with digital marketing: web pages, emails, social media, native advertising, pay-per-click ads…. What has gotten lost in the shuffle is the cost-effectiveness and value of integrated marketing – using a combination of online and offline channels to build brand awareness and generate sales leads. In particular, integrating your direct mail…
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I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, and I’ve learned to ignore those pesky online advertisements and pop-ups. But when I look through a magazine or see a…
Read MoreWhat do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic way to easily and instantaneously share your organization’s message. But what about the people who don’t participate in social media? Those who spend…
Read MoreTwitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals everywhere. In a world filled with iPhones, tablets, and advanced technology, your customers are easily distracted. Businesses have been shifting marketing efforts to the web,…
Read MoreContent Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…
Read MoreLots of organizations come to us asking for “a new brand.” They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there — that once we shine up the name they can stick it below their email signature,…
Read MoreEvery company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…
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