bar code

Intelligent Mail Barcodes – Great Benefits for Marketers

By Robert Wendt / July 23, 2012

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS. The IMB, which is replacing the POSTNET barcode, is already a great benefit for marketers using it. If you haven’t adopted the new IMB, now is the time. Here are a few reasons why……

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Direct Mail Makes an Impact on Generation Y

By Robert Wendt / April 11, 2012

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as Millennials — is widely thought to rival the Baby…

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How QR Codes can improve response to your marketing

By Robert Wendt / November 22, 2010

Perhaps you’ve seen QR codes in magazine articles or on bulletin boards. They are very similar to barcodes you see printed on your mail or on products in the store, but instead of a series of bars, they are square and use a series of smaller squares or other patterns to create attractive puzzle-like images.…

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