appeal

Personalized Direct Mail For Fundraising

How personalized mailers can boost your fundraising efforts

By Heritage Printing / October 4, 2019

If you’ve been disappointed with the results of your fundraising and appeal campaigns, then it’s time to try a more personalized approach. A personalized mailer or letter creates a strong connection between the donor and your organization. Segmentation and personalization also enable you to use your budget wisely, making targeted, slick appeals to your best…

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