1:1 marketing

Testing – the Most Effective Tool for Database Marketing

By Robert Wendt / November 26, 2012

Testing is essential in every campaign, given that the business environment changes dynamically. Nothing should be taken for granted. Testing can be used not only for the estimation of short term response rates, but also to monitor the ROI of a campaign. Each marketing campaign should be tested on a smaller group of customers before…

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BMW really knows how to use Print!

By Robert Wendt / November 13, 2012
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Want to get your next direct mailer opened?

By Robert Wendt / October 30, 2012

Direct mail marketing is one way to market a business. There are different direct marketing tools you may use. One of the most effective is a sales letter. Sales letters can help generate leads and drive sales with the help of compelling copy and more importantly, an irresistible offer. But before your recipients get to…

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Intelligent Mail Barcodes – Great Benefits for Marketers

By Robert Wendt / July 23, 2012

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS. The IMB, which is replacing the POSTNET barcode, is already a great benefit for marketers using it. If you haven’t adopted the new IMB, now is the time. Here are a few reasons why……

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Content Marketing 101: How to Build Your Business with Content

By Robert Wendt / June 26, 2012

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating customers so that they know, like, and trust you enough to do business with you. The…

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Direct Mail Makes an Impact on Generation Y

By Robert Wendt / April 11, 2012

There’s a large, highly educated, influential segment of the population that likes to spend and is receptive to direct mail. They’re the young consumers who make up Generation Y, and if you’re not engaging them yet, it’s time to start. This group — also known as Millennials — is widely thought to rival the Baby…

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5 Reasons Print Is Making a Comeback in 2012

By Robert Wendt / February 28, 2012

Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift        Studies show…

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Achieve Marketing Success Through Measurement

By Robert Wendt / February 14, 2011

It is important to take the time to analyze your previous direct mail efforts to ensure a greater return on investment. If you don’t measure results, you won’t know which elements of your campaign worked and which didn’t. If you don’t know what is most effective, you don’t know how to improve campaigns down the…

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Using personalization to deliver your brand’s message

By Robert Wendt / February 3, 2011

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…

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