Connect with your local customers – affordably

September 8, 2020/Heritage Printing
EDDM: Affordable Local Direct Mail

Now that business is starting to return to normal, it’s time to remind local customers that you’re still open for business and that you’re ready to serve them. Every Door Direct Mail (EDDM) from the U.S. Postal Service is a powerful, affordable way to do that.

What is Every Door Direct Mail?

EDDM enables you to send eye-catching custom advertisements on premium, oversized postcards to individual neighborhoods, based on postal carrier routes – at a fraction of the cost of direct mail. Its goal is to reach as many people as possible in a geographically limited area.

You can filter carrier route lists by three criteria using U.S. Census data:

  • Age
  • Income, or
  • Household size.

That ensures your message will reach the right customers. EDDM uses the Postal Service’s simplified address system to ensure that every household that meets your criteria receives your mailing.

You can choose from a variety of sizes and printing options that fit your marketing needs and budget. Heritage can help with direct mail strategy, design, and list selection. Our team has experience helping customers create the most effective direct mail program and is knowledgeable about EDDM.

Benefits of EDDM

EDDM enables you to saturate neighborhoods and zip codes at a low postage rate – 17 ¢ versus 44¢ for direct mail. Also, because you can select carrier routes for free, you don’t need to purchase a mailing list. That removes a big hurdle for many small businesses, which typically aren’t comfortable doing direct marketing.

Who can benefit from EDDM?

EDDM is an easy, cost-effective tool for all types of local businesses including restaurants, bakeries, salons, fitness centers, plumbers, HVAC companies, electricians, insurance agencies, attorneys, banks and dentists. Larger businesses with multiple locations can also use it to reach households within driving distance of their stores, offices or branch locations.

What kind of messages can you send with EDDM?

Here are just a few idea starters to get your creative juices flowing:

  • New product announcements
  • Open house announcements
  • Announcing new retail or office locations
  • Seasonal sales and reminders
  • Coupons
  • Event promotions
  • Fund-raising campaigns
  • Building support for pending legislation, such as local referendums
  • Welcome back announcements (post-COVID)

Get started on your EDDM campaign

EDDM is an affordable way to grow traffic to your business, build your local brand and increase revenue.

All you need to do is design a postcard that is compliant with postal regulations for EDDM mailings, select the carrier routes and demographics you want to target, and you’re ready to go!

Do you need help designing and sending your postcard campaign? Our experienced in-house design team and mailing experts can assist you.

Contact us today to discuss your EDDM mailing needs at 262-790-5000.

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