Printing Trends
You’ve upgraded to the iphone5s, employed new marketing software, and purchased a pencil sharpener for your office that can also function as a television, computer, and cappuccino maker — with whip. But have you thought about upgrading your print marketing? For years, the reigning thought in the print industry was that ink on paper was…
Developing a printed magazine, catalog or newsletter? Try repurposing all that great content in a flipbook on your company website. An online flipbook allows you to present your printed material in digital form—and your potential and current customers can still flip through the pages, just like a real magazine. Cool! Click below to preview a…
In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. As 3D printing progresses we might see a shift out of plastics into things like plant matter or flesh (3D printing with skin). We like their Forward Thinking attitude. Fascinating concepts! …………………………………………………………………………………………………………. The Creators Project is…
Print is a major driver in many marketing campaigns. Print is a powerful media…and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, broadcasting, and the internet by providing an extra dimension that’s warm, inviting, personally relevant, and can be technologically savvy. Sales Lift Studies show…
Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted jointly by research firm Millward Brown, Bangor University and the United Kingdom’s Royal Mail shows direct mail makes a deeper and…
Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email sounds like an inexpensive alternative to print. But is it really a replacement? Both media have strengths and weaknesses and shine…
The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is a great way to save on postage and benefit from the use of QR codes to get your customers to come…
We hear a lot of people talking about how paper is bad for the environment or that paper is not a desirable way to communicate. In fact, paper is one of the few truly sustainable products we have. For every tree that is harvested, several more are replanted. And as young trees grow, they absorb…