Marketing

Using personalization to deliver your brand’s message

By Robert Wendt / February 3, 2011

Every company has a brand. Your brand is simply what your customers think about you and how they spread that brand to others through word of mouth. Maybe you think you don’t have a brand. If so, that isn’t likely. Invisibility is a brand, too — and it’s one you want to change. Creating a…

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It’s all about choice

By Robert Wendt / November 30, 2010

Can’t figure out the best way for your customers to respond? Let them choose! There are a lot of factors that come into play for a direct mail campaign to be successful. People spend a lot of time thinking about the creative, offer, and target lists. Sometimes we forget about call to action and make…

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How QR Codes can improve response to your marketing

By Robert Wendt / November 22, 2010

Perhaps you’ve seen QR codes in magazine articles or on bulletin boards. They are very similar to barcodes you see printed on your mail or on products in the store, but instead of a series of bars, they are square and use a series of smaller squares or other patterns to create attractive puzzle-like images.…

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