I don’t know about you — but print advertisements are still some of my favorite things to gawk at in the marketing world. Since TiVo came into my life, television commercials have become nonexistent, and I’ve learned to ignore those pesky online advertisements and pop-ups. But when I look through a magazine or see a billboard with an incredibly creative ad campaign, I can’t help but STARE!
Print advertising is still one of the most powerful ways to share your message and brand. It provides the perfect opportunity for complete creativity and powerful messaging.
These 10 innovative print campaigns clearly prove my point . . .
2. Zoo Safari
8. Electro Recycling
9. B&B Hotels
Come on, tell me you don’t already LOVE these companies a little bit more now! Visual advertising is a very powerful thing — especially when you think outside the box.
Have you hit a creative slump? We can help! Learn how to spark your imagination in our blog post “10 Ways to Boost Creativity . . .” or see some amazing new printing techniques to create a truly STANDOUT direct mail piece in “Printing: Version 5.0.”
And remember — You need to get your prospects’ attention TOOT SWEET. Learn how to do just that in “You Have 3 Seconds. Get My Attention.” I guarantee the 11 print ads shown above got your attention, right?
Why not share this article with a friend or colleague to INSPIRE them in all their creative endeavors. Who knows what BIG IDEA in print could be sparked next?