Last week Heritage won an Excellence Award at the BMA Bell Awards. The award, in the Direct Mail Lead Generation category, was for a campaign developed for Sharp Packaging Systems.

The “Kiss the high cost of packaging goodbye” campaign was a huge success for Sharp Packaging and generated exceptional response rates. The campaign was designed to use direct mail to move leads to the web for response. PURLs were used to track those responses and push leads out to Sharp’s business development team.

Sharp is continuing to use this print to web strategy for future direct mail campaigns.