Mail Has Power to Move Minds, Study Says

Marketing has always been about trying to anticipate consumer behavior from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups. A recent neuroscience study conducted jointly by research firm Millward...

Make Your Invitation More Inviting

When it comes to being invited somewhere, nobody wants to be a number. Everyone wants to have an invitation extended personally. Everyone wants to know that their presence is noticed and valued. Not surprisingly, one of the most common uses for personalized printing...

The Great Debate: Direct Mail vs. Email

Debating whether or not to replace print with email? It’s a discussion that doesn’t seem to go away. It’s happening in boardrooms, around water coolers, and during lunch meetings every day. To many, email sounds like an inexpensive alternative to print. But is it...

Postage discounts with QR codes

The Post Office just announced a 3% discount above and beyond the Standard and First Class rates for mailings in July and August that incorporate QR codes (in letters, flats, or postcards). This is a great way to save on postage and benefit from the use of QR codes to...