Database Marketing

Database Marketing

Your customer contact database is the lifeblood of your business. It contains valuable insight on your prospects and customers that can help you improve profitability and provide relevant, personalized messaging to each one of your contacts.

We help companies garner these benefits and enhance their database marketing through flexible database management, highly-targeted direct marketing campaigns, and data cleansing services.

If you’re like most companies, 80% of your business comes through 20% of your customers. Heritage’s database marketing technology allows companies to execute highly-targeted relational marketing touches to these customers. Responses can be enhanced with the use of PURL’S and QR codes to measure results.

Our database marketing specialists can also help you acquire data for consumers or businesses that match the profile of your most profitable customers, and help you convert them with integrated communications using micro sites, email marketing and direct mail.